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A few weeks ago, Macy’s bought Story. If your reaction was the same as mine (and I live in NY), it doesn’t surprise me. WHAT is Story? And WHY is it important enough for Macy’s, a…

Recently, Gillette decided to can its MLB sponsorship…. And I don’t mean the type of can that holds shaving cream. This announcement says so long to a 100-year sponsorship – one…

Let’s face it. Your brand partnerships probably suck. I’d like to blame this on infamous YouTuber Logan Paul even though it’s not his fault. However, based on recent behavior, he…

“A man with a plan” is an old but relevant saying. Why? Because everyone needs a plan, especially in partnership marketing. Without it, you’re navigating through choppy waters…

In the last few months, it seems that more retailers than ever are declaring bankruptcy and shutting stores. In the first three months of 2017, nine national retailers filed for…

​Here's to my first blog entry -- and it's not because of a resolution! It’s a decision to share what I have learned in 20+ years as an expert in partnership marketing.