June 13, 2018
Marketing to Women With Brand Partnerships
2018 has been declared the year of the woman. She’s…
May 15, 2018
Bye-Bye Big Ticket Sponsorships
Recently, Gillette decided to can its MLB sponsorship…. And…
March 16, 2018
3 Reasons Why Your Brand Partnerships (Probably) Suck
Let’s face it. Your brand partnerships probably suck. I’d…
June 5, 2017
Tips to Avoid the Retail Slump: Rethinking Marketing Partnerships
In the last few months, it seems that more retailers than…
January 30, 2017
Super Sunday Approaches: Defining the Real Value of a Partnership
Here's to my first blog entry -- and it's not because of a…






